Purpose: Generate relevant, engaging, and brand-aligned content for Spectrum Eye Care
CONTENT_FRAMEWORK: {
  homepage_content: {
    page_type: "Homepage",
    primary_keyword: "eye care Charlotte NC",
    secondary_keywords: ["Charlotte optometrist", "comprehensive eye exams", "dry eye treatment", "myopia management Charlotte", "eye doctor near me"],
    content_sections: [
      {
        section_name: "Hero Section",
        content_type: "headline + subheadline + CTA",
        word_count_target: "15-25 words",
        tone_requirements: "Professional yet welcoming, clear value proposition",
        call_to_action: "Schedule Your Eye Exam Today",
        messaging_focus: "Charlotte's comprehensive eye care with multiple convenient locations"
      },
      {
        section_name: "Location Quick Access",
        content_type: "location cards with contact info",
        word_count_target: "50-75 words per location",
        tone_requirements: "Clear, practical, emphasize convenience",
        call_to_action: "Call or Visit Today",
        messaging_focus: "Three Charlotte locations, parking validation, specific hours"
      },
      {
        section_name: "Primary Services Showcase",
        content_type: "service grid with descriptions",
        word_count_target: "75-100 words per service",
        tone_requirements: "Educational yet accessible, benefit-focused",
        call_to_action: "Learn More About [Service]",
        messaging_focus: "Comprehensive care capabilities, specialized treatments"
      },
      {
        section_name: "Specialized Services Features",
        content_type: "feature blocks with benefits",
        word_count_target: "100-150 words per service",
        tone_requirements: "Reassuring, explain benefits clearly",
        call_to_action: "Schedule Consultation",
        messaging_focus: "Dry eye clinic, myopia management, orthokeratology, specialty contacts"
      },
      {
        section_name: "Promotional Content",
        content_type: "promotional banners + HSA/FSA info",
        word_count_target: "25-50 words",
        tone_requirements: "Urgent but not pushy, helpful reminder",
        call_to_action: "Use Your Benefits Today",
        messaging_focus: "End-of-year flex spending, optical promotions"
      },
      {
        section_name: "Staff Introduction",
        content_type: "bio cards with photos",
        word_count_target: "50-75 words per doctor",
        tone_requirements: "Personal, professional, approachable",
        call_to_action: "Meet Our Team",
        messaging_focus: "Experience, local connections, patient care philosophy"
      }
    ],
    content_pillars: ["Comprehensive Care", "Charlotte Community", "Advanced Technology", "Patient Experience"],
    target_audience_segment: "Charlotte families seeking reliable, comprehensive eye care"
  },
  
  service_pages_content: {
    page_type: "Service Pages",
    primary_keywords: {
      dry_eye: "dry eye treatment Charlotte",
      myopia_management: "myopia management Charlotte NC",
      comprehensive_exams: "comprehensive eye exam Charlotte",
      orthokeratology: "ortho-k Charlotte NC",
      specialty_contacts: "specialty contact lenses Charlotte"
    },
    content_sections: [
      {
        section_name: "Service Hero",
        content_type: "headline + problem statement + solution",
        word_count_target: "100-150 words",
        tone_requirements: "Empathetic, solution-focused, professional",
        call_to_action: "Schedule Your [Service] Consultation",
        messaging_focus: "Address patient concerns, present clear solutions"
      },
      {
        section_name: "What to Expect",
        content_type: "process steps + timeline",
        word_count_target: "200-300 words",
        tone_requirements: "Clear, reassuring, educational",
        call_to_action: "Book Your Appointment",
        messaging_focus: "Reduce anxiety through transparency"
      },
      {
        section_name: "Benefits & Results",
        content_type: "benefit list + patient outcomes",
        word_count_target: "150-200 words",
        tone_requirements: "Positive, specific, realistic",
        call_to_action: "Experience These Benefits",
        messaging_focus: "Life improvement through better vision"
      },
      {
        section_name: "FAQ Section",
        content_type: "question/answer format",
        word_count_target: "50-100 words per FAQ",
        tone_requirements: "Patient-friendly explanations, no jargon",
        call_to_action: "Contact Us for More Information",
        messaging_focus: "Address common concerns and questions"
      }
    ],
    content_pillars: ["Expert Care", "Patient Education", "Advanced Technology", "Proven Results"],
    target_audience_segment: "Individuals seeking specific eye care solutions"
  },

  location_pages_content: {
    page_type: "Location Pages", 
    primary_keyword: "[Location] eye doctor Charlotte",
    secondary_keywords: ["optometrist near [location]", "eye care [specific area]"],
    content_sections: [
      {
        section_name: "Location Hero",
        content_type: "headline + address + convenience factors",
        word_count_target: "75-100 words",
        tone_requirements: "Welcoming, locally focused",
        call_to_action: "Visit Our [Location] Office",
        messaging_focus: "Convenience, accessibility, local connection"
      },
      {
        section_name: "Office Details",
        content_type: "hours + parking + contact info",
        word_count_target: "100-150 words",
        tone_requirements: "Clear, practical, helpful",
        call_to_action: "Call to Schedule",
        messaging_focus: "Practical visit information, special notes"
      },
      {
        section_name: "Services at This Location",
        content_type: "available services list + unique features",
        word_count_target: "150-200 words",
        tone_requirements: "Informative, comprehensive",
        call_to_action: "Learn About Our Services",
        messaging_focus: "Full-service capability at each location"
      }
    ],
    special_considerations: {
      uptown: "Emphasize validated parking, earlier optical hours",
      south_end: "Highlight dedicated parking convenience",
      south_charlotte: "Focus on family-friendly location"
    }
  },

  content_guidelines: {
    voice_consistency: {
      tone: "Professional and welcoming - like a familiar coffee shop where you're a regular",
      avoid: ["Exclamation marks", "Overly formal language", "Unexplained medical jargon", "Atropine mentions"],
      preferred_terms: ["eye/vision/sight over ocular", "kid over child", "myopia management not control"]
    },
    messaging_hierarchy: [
      "Primary: Comprehensive care you can trust",
      "Secondary: Multiple convenient Charlotte locations", 
      "Supporting: Advanced technology and experienced team",
      "Proof: Long-term patient relationships (10-30+ years)"
    ],
    proof_points: [
      "Patient testimonials emphasizing long-term relationships",
      "Staff expertise and local connections",
      "Technology and equipment capabilities",
      "Connection to Revision Health functional medicine"
    ],
    legal_compliance: [
      "Medical disclaimers for treatment outcomes",
      "Privacy policy compliance",
      "Insurance and payment terms",
      "Appointment cancellation policies"
    ]
  },

  seo_content_strategy: {
    local_seo_focus: {
      primary_locations: ["Charlotte", "South End", "Uptown", "South Charlotte"],
      service_area_keywords: ["Charlotte NC", "Charlotte North Carolina", "CLT"],
      local_modifiers: ["near me", "in Charlotte", "Charlotte area"]
    },
    content_themes: [
      "Comprehensive eye care Charlotte",
      "Family eye care solutions", 
      "Advanced vision technology",
      "Convenient Charlotte locations",
      "Specialized eye treatments"
    ],
    seasonal_content: {
      end_of_year: "HSA/FSA spending reminders",
      back_to_school: "Children's eye exam importance",
      spring: "Allergy-related dry eye solutions",
      summer: "UV protection and sunglasses"
    }
  }
}

Implementation Steps:

1. Content Audit: 
   - Review existing pages for brand voice alignment
   - Identify content gaps in service explanations
   - Analyze competitor content for opportunities
   - Update outdated information (Langtree closure)

2. Keyword Research:
   - "eye care Charlotte NC" (primary)
   - "Charlotte optometrist" (secondary)
   - "dry eye treatment Charlotte" (specialized)
   - "myopia management Charlotte" (specialized)
   - "[Location] eye doctor" (local pages)
   - "comprehensive eye exam near me" (local intent)

3. Content Creation Priority:
   - Homepage hero and service sections (immediate impact)
   - Primary service pages (SEO value)
   - Location pages with accurate information
   - FAQ sections addressing patient concerns
   - Staff bio updates with personal touches

4. Brand Voice Implementation:
   - Replace formal medical language with patient-friendly explanations
   - Add parenthetical explanations for medical terms
   - Incorporate "you" and "your family" language
   - Ensure consistent tone across all content
   - Remove exclamation marks and overly casual language

5. Local SEO Integration:
   - Include Charlotte neighborhood references
   - Mention specific landmarks near each location
   - Create location-specific service content
   - Optimize for "near me" searches
   - Include parking and accessibility information